No event in the nine-year history of Naylor's Association Communications Benchmarking Survey has had a greater impact on the association world than the Covid-19 pandemic.
Read the 2020 Association Communications Benchmarking Report now to see how associations are navigating their "new normal" when it comes to member communications.
A few report highlights:
Webinars made an unprecedented jump to the 2nd highest-valued comm channel.
62% expect lower non-dues revenue overall this year.
Print continues to be a valuable way to reach members, holding strong at the 3rd most valued comm channel.
Digital platforms across the board showed strong gains.